The Program
Humber’s Advertising - Account Management (AAM) program provides developing professionals with extensive knowledge about the world of creative advertising, strategic brand planning, project management, channel planning, client-agency relationships, and creative brief development. The AAM (8 month plus internship program) provides an in-depth understanding of integrated marketing communications and its relationship to other aspects of the business by incorporating collaboration and critical thinking skills to help students acquire the essential knowledge required to contribute to the fast-paced, world of creative advertising.
Led by industry experts, this writing-intensive program prepares aspiring account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. AAM graduates have the skills to work directly with clients or as part of an agency team in the corporate sector or in-house with for-profit, non-profit, or government marketing communications departments.
Graduates excel in three key areas - client relationships, creativity, and process management.
AAM teaches students to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. This program explores the link between successful creative and client success criteria, including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, practical and compelling work. Digital storytelling and new communications platforms are integrated throughout the program. Please explore the student’s bios and introduction videos on their profile page. If you are interested in interviewing a student please reach out either directly to them or to
[email protected]
Led by industry experts, this writing-intensive program prepares aspiring account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. AAM graduates have the skills to work directly with clients or as part of an agency team in the corporate sector or in-house with for-profit, non-profit, or government marketing communications departments.
Graduates excel in three key areas - client relationships, creativity, and process management.
AAM teaches students to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. This program explores the link between successful creative and client success criteria, including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, practical and compelling work. Digital storytelling and new communications platforms are integrated throughout the program. Please explore the student’s bios and introduction videos on their profile page. If you are interested in interviewing a student please reach out either directly to them or to
[email protected]
The expert faculty
Humber’s Advertising Account Management (AAM) professors are composed of award-winning industry veterans, creative experts and client side product leaders who share their knowledge with students looking for careers as account managers, strategists, project managers and advertising team leaders. We would like to thank all of them including: Marilyn Cresswell (Program Coordinator), Elizabeth Dempster, Merrill Pierce, and Anika Chabra, and more. This diverse cross-section of instructors remains closely connected to the world of advertising and marketing on both the client and agency side in order to provide a quality expertise.
Their consistent delivery of high-quality and relevant content, along with their track record of success has recently earned the program recognition as a “Jewel in the Crown” of Humber.
If you are interested in joining in the future please visit us on the Humber web site and/or direct any questions or inquiries to Marilyn Cresswell at [email protected]
Their consistent delivery of high-quality and relevant content, along with their track record of success has recently earned the program recognition as a “Jewel in the Crown” of Humber.
If you are interested in joining in the future please visit us on the Humber web site and/or direct any questions or inquiries to Marilyn Cresswell at [email protected]
Merrill Pierce
Client/Agency Channel Planning |
Julia Rajic
Project Management II |
Anika Chabra
Ad Studio I & II |
Elizabeth Dempster
Creative Process, Intro to Advertising, Digital and Social Strategies |
Marilyn Cresswell
Marketing, Strategic Brand Planning |
Catherine Demajo
Persuasion and Leadership |
David Williams
Creative Brief Development and Strategy |
Suzane Pope
Intro To Advertising |