About meI am incredibly passionate about anything I put my mind to. I take advantage of any learning opportunity and love the challenge. I value positive relationships with my friends, colleagues, and superiors and love collaborating with new people. When assigned a task, I am completely committed to completing it in its entirety before moving on to the next big thing.
What fascinates me about the advertising world?The ad world has always been fascinating to me. From an early age, I always found myself captivated by commercials and loved that they made me feel something. I love that advertising has the power to change consumers' perspectives. In the end, I believe that advertising exists to motivate people to take action through their thoughts and behaviour.
Favourite advertisement and why?Aerie - #AerieREAL
In a series of print and social ads, Aerie has incorporated models of all different shapes, sizes, and ethnicities to model their clothing without using retouching software. These ads are incredibly powerful and encourage their target market, mostly young girls, to love the body they are in. The authenticity of this campaign and brand inspires their audience to live up to their genuine self and present their real selves confidently and courageously. |
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