I am a self-motivated and ambitious person. I am fuelled by challenges and identify goals for myself on a regular basis. I am also a result-oriented person, and I am always checking in on my goal to see how close or far away I am. I am a fantastic communicator. I take delight in ensuring that people have the correct information since it leads to better outcomes.
What fascinates me about the advertising world?
My curiosity with advertising stems from the belief that it is a means of communicating with an audience and has the capacity to impact people’s decisions, behaviour and lives. The advertising world is powerful in that it seeks to establish a positive perception of a product or service, as well as change existing negative perceptions of products and services and make the product or service number one.
Favourite advertisement and why?
The Porsche Taycan
“Besides the fact that I love cars, this ad demonstrates a real connection between the brand and its owner. Referring to it as a ‘soul connection’ it helps the audience feel that love and connection (and it makes me want to own a Taycan!)”