I am someone who is very passionate about what I do and the work I produce, but I try to never take myself too seriously. I love live music regardless of the genre, and start every morning by completing a sudoku puzzle. I am a sharp, creative, and natural problem solver whose experiences have taught me the power of conversation.
What fascinates me about the advertising world?
The pace of the industry is what fascinates and excites me the most. I love the idea of making decisions quickly, keeping up with challenges swiftly and love challenging myself to maintain the pace. What initially drew me to advertising was the impact a single advertisement can have- how people can still remember/ crack jokes about an advertisement years after it ran.
Favourite advertisement and why?
Ikea - Start the Car
My favourite ad ever is the classic Ikea “Start the car” commercial. Even though its from 15 years ago, it’s something my household continuously jokes about. It goes to show how ads can have such a lasting impact beyond just selling the product, they can also bring people together.