I’m a former pro wrestling rockstar (I’m not kidding) turned advertising prospect. I got my start in the advertising world as a Copywriter and during my time I discovered how integral Account Managers and Strategists are to the success of advertising. Now…as an aspiring Account Executive I now look to bridge the gap between analytics and creative inspiration to ensure success for brands through the skills I have attained through Humber’s Advertising Account Management Graduate program.
What fascinates me about the advertising world?
Every day there are new challenges that require even greater solutions. There’s an excitement in the thought of pitching a creative idea to a client and finding the best way to make them love it. Then there’s having the perfect insights to help drive the right executions to get the desired response from a target audience. Advertising is the ultimate adrenaline rush and while it can be a stressful environment I’ve found to love every minute of it.
Favourite advertisement and why?
The NBA’s 75th Anniversary, “Welcome to NBA Lane”
“Welcome to NBA Lane” embodies the power advertising has in storytelling, educating and exciting individuals who may or may not be familiar with a product or a brand. For avid basketball fans this ad presents the organization’s rich history & notable characters, building a deep connection with the brand.