I'm an individual with an appreciation for creativity and an eye for detail who can transform ideas in executions. I am constantly learning about myself and have currently defined my professional personality as being defined by being 'purple", What's that you ask? While blue symbolizes creative thinking and red symbolizes attention to detail I am a blend of both, resulting in a shade of purple!
What fascinates me about the advertising world?
Advertising requires me to have great communication skills, be creative, apply my technical knowledge and most importantly, it fulfills the adrenaline rush that drives me to chase my dreams.The feeling on being on my toes 24/7, the suspense of allowing concepts to be conceptualized, the intrigue of how campaigns I work on will connect with consumers energizes me. It's a thrill that makes me bite my nails but also what makes me passionate about Advertising.
Favourite advertisement and why?
Coca Cola - Drinkable Campaign
No other advertisement has stuck with me as this campaign did. It blew my mind the first time I saw it and it continues to do so every time I think of this campaign as I can’t believe how they conceptualized a drinkable billboard, tweet and an audible QR code that could buy you a drink. It is a perfect combination of brilliantly thought and well executed campaign.