Born in India and raised in Oman, I am a third culture child who worked as a PR consultant and handled communications for brands in India. Apart from my professional background, I have a keen interest in discovering hidden destinations and exploring new airports. Also, I absolutely love summers and spending time on the water!
What fascinates me about the advertising world?
From a young age, I have been very intrigued by deconstructing campaigns and understanding how they work. The thought process, strategy, discussions, and efforts that goes behind it. While I started as a PR consultant, I decided I wanted to be part of the whole process of conceptualizing ideas so I shifted my attention to building a career in advertising.
Favourite advertisement and why?
P&G - #TouchofCare
My favourite campaign is the #Touchofcare by P&G’s brand Vicks. The campaign highlighted the journey of a transgender mother and her adopted daughter going against social norms. It was the first time India openly showcased transgenders in a positive light and talked about motherhood being not definitive to women or men only.