I am someone who likes to throw himself out of his comfort zone. Several years ago, I moved from the peace & comfort of my hometown and moved to India's most challenging city - Mumbai. This year, I left the comfort of my country and moved to this lovely place Canada. I have ~5 years of content strategy experience from India.
What fascinates you about the advertising world?
The impact advertisement leaves on consumer behavior amuses me to the core. It affects an individual's product choice & brand perception, eventually influencing their buying decision.
Favourite advertisement and Why?
Steal My Fries | McDonald’s Canada
I have many favorite ones, but in recent times I would choose this ad for two simple reasons:- 1. Powerful insight 2. Simplicity.
Who has not stolen fries ? I believe that a great piece of art is made up of great insight and is served with utmost simplicity, and this McDonald's ad is a perfect example of the same.