With 5 years of content strategy experience, I wish to make a mark on the advertising industry in Canada. My expertise lies in developing strategies to solve various brand problems. Several years ago, I moved from the peace and comfort of my hometown into India's most challenging city - Mumbai. This year I left the comfort of my country and moved to the lovely country of Canada. I am someone who likes to be out of my comfort zone.
What fascinates you about the advertising world?
The impact that advertising can have on consumer behaviour intrigues me, entertains me and fascinates me. That power of creativity to motivate, educate and influence is profound.
Favourite advertisement and why?
Steal My Fries | McDonald’s Canada
I have many favourite ones, but in recent times I would choose this ad for two simple reasons:- 1. Powerful insight 2. Simplicity.
Who has not stolen fries ? That insight is served up with the utmost simplicity and some of the best advertising is made up of insights on that level of truth.