Ambitious is a term that comes to mind when describing me. I want to work on significant projects, small and big and push myself to constantly learn and grow. I enjoy learning new things and am not afraid to fail while doing so. Having worked in advertising for four years previously, I have gained just enough knowledge to hit the ground running while at the same time learn from the best in the industry.
What fascinates me about the advertising world?
I am interested in the evolution of the ad business and specifically by the daily marvel of how ordinary products with extraordinary potential can connect with consumers. This approach fascinates me since it's never ending. The constant pace of evolution of the advertising world poses new challenges to the profession and I'm intrigued and excited to make an impact.
Favourite advertisement and why?
The campaign began with an ad that explained the stigma associated with playing sports "like a female," meaning that the boy's method is superior or proper. The message is both obvious and uplifting towards the end of the commercial: Girls are just as fit and competent as boys, especially throughout puberty – a time of life that Always and its women's goods value highly. Always' purpose is to inspire girls all around the world to break through barriers and be Unstoppable #LikeAGirl. Is this a fair picture of all the things that girls do? Playing princess, getting their nails done, dancing in bunny ears — is this a true reflection of all the things that girls do? When looking at how women were depicted in emojis a few years ago, that was the question Always raised. A picture is worth a thousand words, and I've always wanted to encourage young women to show that they can do everything they set their minds to.