My journey to this point has been a confluence of copywriting and journalism and I'm excited about blending both worlds for a role in Account Management. I thrive on delivering a more proactive approach to client service, delivering on tight deadlines and building mutually beneficial relationships. I am always curious. As a sports fanatic I love to follow the work ethic of an athlete - always ready for what the world throws my way.
What fascinates me about the advertising world?
When you try to solve a problem using advertising, some of the best answers can be found by breaking down and revealing the truth behind your product or service - effectively revealing the mystery for the audience. I am fascinated to make an impact and reflect the world we live in based on human connections and everyday interactions.
Favourite advertisement and why?
NBA Lane | “Welcome to NBA Lane”
One of my recent favourites is, "Welcome to NBA lane". It has a warm, playful, happy vibe which is not a consistent theme in sports or league advertising. It gives a fresh outlook to basketball while reminiscing about the good old days. This will stop the audience in their tracks and make an impact.