I am a Toronto-based junior publicist, content creator, and creative strategist, who worked with over 20 clients during my time at various Chicago and New York City PR agencies. My academic education and professional experience afforded me with a solid foundation built on having a deep understanding of how the media operates and what makes a compelling story that initiates conversation. I'm excited to take on my next new challenge in the world of advertising.
What fascinates me about the advertising world?
Advertising has the power to influence and shape public opinion by using the tool of storytelling. That is beyond fascinating. At the same time we must understand the responsibility and obligation we have to create great work - our work can impact millions on a large scale.
Favourite advertisement and why?
The New York Times - The Truth is Worth It: Perseverance
The New York Times "The Truth Is Worth It: Perseverance" ad. There is something incredibly powerful about seeking the truth for the sake of the truth and this ad does a fantastic job walking us through the stages of uncovering a story, The New York Times style.