I am an international student from China, my undergraduate major is in Communications and I am pursuing a career in advertising. I like to solve things quickly but effectively. I used to be a journalist and have developed excellent multitasking skills because of that experience. I have both an extroverted and introverted side - I enjoy energetic teamwork as well as quiet time at home watching shows by myself. My favourite show lately is Mad Men, which is making me love the advertising industry even more!
What fascinates me about the advertising world?
I think great advertising is the art of expressing a point of view to an audience and in a short period of time. I can clearly see how my work is being recognized through consumer feedback. I hope to positively affect the world and feel that we have an opportunity to do that through advertising.
Favourite advertisement and why?
Apple Airpods - Bounce
My favourite ad is an Apple' commercial for AirPods. Personally I'm a person who can't leave home without headphones! This campaign, shot in black and white is designed to bring the flexibility of AirPods with wireless charging to life, rather than being encumbered by bulky headphones or wires and a jack. Well executed, the storyline and music effectively contributes to a well done communication piece.