With experience in India and with hopes to establish my career in Canada, I have a background in building brands based on deep consumer insight and innovative approaches. A rare combo of a quick thinker, a good listener, a conversation starter and full of enthusiasm. Worked on multi-category clients like Google, HP, Honda, PepsiCo, GSK, TATA, Michelin, Bacardi, etc.
What fascinates me about the advertising world?
I believe in the magic of advertising. The joy that advertising creates for the audience, the desire, and the dreams it weaves for the consumer is beyond expression. Finding and working towards consumer insights and solving consumer problems intrigues me the most about advertising.
Favourite advertisement and why?
Harley-Davidson Campaign: Live by it.
Not only does the advertisement define the brand, but it also defines the consumer. It can be called Harley-Davidson's Creed. Harley hired no actors to film this; these are real riders. They used no special effects, make-up, or other stuff to film this. That makes me even more in love with Harley-Davidson. The voice-over copy brings it home with "We believe the machine you sit on can tell the world exactly where you stand".