I am a wonderfully weird person, I love everyone's idiosyncrasies. I think that weird is good. I love warm hugs as much as Olaf. Sometimes I write to bring my soul back to life. I have a strong interest in strategy and a passion for storytelling. Being a psychology nerd, I am constantly inspired by what human minds are capable of.
What fascinates you about the advertising world?
The greatest aspect of advertising is the freedom it provides to express anything and everything; from personal experiences to mundane thoughts to complex emotions. People love stories. Stories are universal truths told well. In my opinion, an ad that can make you laugh, cry, think, or question is a powerful piece of communication. It’s ART.
Favourite advertisement and why?
30 Years in the making | The All-New Renault CLIO
What do people look for in a car? They want a journey - not just a car - a way to escape reality and experience all of the potential possibilities. With Renault in the middle, the 'journey' was perfectly conveyed through storytelling. Nothing compares to the joy & innocence of being your true self.